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Ka Uruora Launch

Ka Uruora Launch
A pathway towards raising financial independence and prosperity for whānau.

Monday evening, Te Atiawa and Taranaki Iwi launched Ka Uruora, a programme to support iwi members to achieve financial independence and improve their financial wellbeing. The programme will include a range of integrated services on financial education, a savings scheme and future opportunities to support whānau to enter homeownership.  

Whānau in attendance at the Ka Uruora launch

“Ka Uruora”, which has its origins in classical karakia to acknowledge our connection to place. An ‘uru’ is also a term used to describe a grove of trees. The oldest groves of trees in the forest were considered the noble leaders, providing shelter and support whilst empowering others within the forest to grow.  

Recently appointed Chairperson for Ka Uruora, Jamie Tuuta says that the programme brings together iwi and financial experts in a way that will see benefits for whānau who may not have had previous access to the types of services that will be on offer. 

Whānau in attendance at the Ka Uruora launch.

Ka Uruora Savings is the first programme to be launched and made available to iwi registered members, in partnership with SuperLife, the scheme provider. 

SuperLife CEO, Hugh Stevens says they are proud to be working alongside iwi on this new and innovative kaupapa. 

CEO for Te Atiawa, Hemi Sundgren adds that both iwi will support Ka Uruora Savings by providing matched savings contributions to members up to $100 per annum. 

Te Kotahitanga o Te Atiawa Chair, Liana Poutu and Te Kāhui o Taranaki Chair, Leanne Horo, the first foundation members to sign up to Ka Uruora.  

Future services to be delivered under the programme will include financial education and opportunities for housing. These will also be carried out in partnership with central and regional agencies such as TSB Community Trust, Te Puni Kōkiri and Te Tumu Kāinga. 

Hugh Stevens and Liana Poutu celebrate the launch of Ka Uruora 

Further information:
Ka Uruora Launch Photos
SuperLife Ka Uruora Information Page
Photos: Quentin Bedwell/Superlife